Qualified Prospects®
Viewers and survey friendly households are not equal.
Yes, viewers are important, but only those surveyed about television viewing move the needle. Today we know that only about 10% of households are survey friendly.
The good news? Our research confirms people participating in these surveys are “information seekers”. Marketing that allows them to spend as much time with your message as they want provides your station with me most impact and efficiency. That’s why Qualified Prospects is the finest direct marketing for today’s environment.
We combine the highest quality viewer recruitment calls with the highest quality direct mail strategies, all backed with ongoing research and the most experience.